Hey - good to be back! I hope your Thanksgiving was a pleasure for you and yours. I ate well and have not one, but two plates made for me by loving friends. They sure came in handy during the end of the semester demands.
So, the assignment is to find a great Thanksgiving campaign that uses social media. At first I went to multiple retail websites and facebook pages and twitter tweets to find a great example of social media in action. I found some good examples but nothing stellar - it all seemed, well, one dimensional.
So, I decided to see if I could find an example through my own social media connections, i.e. facebook and twitter. And....I did. I thought wow this is great. A friend of mine had posted a contest just 2 days before on her facebook page and it was right there on my page. Wow again - this is great!
Social Media in action! A contest! I could win something! Yeah!
So I followed the link and ......see below.
Sorry there are no active giveaways.
Please check back later.
Now I know we were asked to find a successful social media campaign but I think this example of how social media can go wrong and do more to annoy a consumer than to please them is important to address. I was excited to enter the contest. I would be thrilled to win a new car. I love my Corolla but........
I might have understood if the post was a week or so old but....not really. With social media you are counting on people retweeting your tweets or facebook postings going viral. That's the point - right?
I would say it is better to have somewhat smaller prizes without a lapse in the contest(s) than to have a "sorry there are no active giveaways". I think I am like many other people who don't like to be disappointed twice.
Burn me once shame on you. Burn me twice shame on me.
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